We offer "renewal pricing" via our website for customers who have an active subscription for a destination (e.g., Walt Disney World) at the time they purchase another subscription for that same destination. Such a purchase effectively extends an existing subscription.
You cannot get renewal pricing unless you have an active subscription.
Most of the time that customers report seeing lower pricing it is because they have just bought a 1-year subscription. Once that transaction is complete, they then have an active subscription, which means that the see renewal pricing that would further extend the subscription they just purchased.